COMING SOON
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ON LOCATION
We took SMILE to the beach last week for our very first SMILE campaign shoot.
Did the weather cooperate immediately? No.
Did that stop us? Also no.
Because when the energy is right, you don’t actually need perfect conditions! Watching this collection step out into the real world for the first time felt big. The kind of moment you pause and take in.
And then… the sun arrived. Waahooo! Right on cue.
Proof that good things tend to show up when they’re meant to. SMILE is officially in motion 🤍
IN STUDIO
Yesterday, we stepped into the studio for our first SMILE ecom shoot, and wow… goosebumps!
From the moment we walked in, the energy felt different. Familiar, but elevated. Like the next version of us had officially arrived.
Think beach backdrops, surfboards, ice creams, insane styling, and a team that completely understood the vision.
It was iconic in the quiet, blink-and-you’ll-miss-it kind of way, one of those days where you just know something special is happening.
Same heart. Same brand. Just seen through a new lens.
And if this shoot was any sign of what’s ahead… we seriously cannot wait to show you 🤍
What’s Coming Next
For the past 12 months, we’ve been quietly building behind the scenes.
Testing new comfortable, recyclable fabrics.
Sketching designs on paper, then bringing them to life. Refining silhouettes, trims, and details to elevate how our pieces look, feel, and wear.
Every decision has been intentional.
We’ve been listening closely to our community, what you love, what you want more of, and how you actually live in these pieces, and letting that shape what comes next.
Looking ahead, there’s so much we’re excited about.
We’re planning new drops every 6 - 8 weeks, exploring special collaborations for 2026 and beyond, working with bigger creative partners, and creating more real-life moments and events where SMILE exists beyond the screen.
This next chapter is about growth, not just as a brand, but as a global community.
And we’re only just getting started 🤍
Wearing SMILE means backing yourself
It means you lead with kindness.
You support other women instead of competing with them. You choose growth over ego. You’re secure enough to be kind.
You celebrate people for who they are.
You show up as yourself, and let others do the same. You make room, not rules.
You believe the world needs more softness, confidence, and love and you’re willing to wear that proudly.
SMILE is more than a brand.
It’s a feeling you wear - and pass on 🤍
What we believe in
In a loud world that constantly asks you to be more, do more, or fit in... SMILE is our softer place. A reminder that you’re already enough.
We believe you belong here. That your body is not the problem. That comfort is confidence. And that kind is, and always will be cool.
Because this is bigger than clothes.
This isn’t just a shirt or a set you throw on. It’s a statement.
The Next Chapter
We’re merging Moana Bikini and The Moana Smile Club under one warm, happy, powerful name: SMILE :)
A one-stop shop for everything that makes you feel good, swim, active, sleepwear, and everyday pieces, all rooted in the same values that have guided us from day one.
This isn’t just a rebrand. It’s our next chapter.
Can we show you what we’ve been working on? 🤍
AFTER 15 YEARS...
... We’re rebranding. Not because we have to, but because we’ve grown.
Moana Bikini started with cheeky cuts and a carefree mindset, but it was always about more than swimwear.
It was about confidence, comfort in your own skin, and feeling good just as you are.
As you grew with us, you asked for more, more joy, more colour, more comfort. That’s how The Moana Smile Club came to life, built on one simple idea: Smile. Pass it on.
Now, it’s time to bring everything together…
MORE TO COME...
CHECK BACK SOON xo